Gosta de fazer compras em Londres na época de Natal? Estas são as ruas mais chiques.

Vibe: Grown-up East London hipster

Olive oil chocolate from Brooklyn, botanical skincare from Melbourne and technical cashmere out of Vancouver — say what you like about hipsters, they know a good gift. This Shoreditch hub combines creativity, cool brands and a community feel. 

Start with the newest addition, Modern Society. Nazifa Movsoumova’s ‘general store’ hits the Christmas-shopping sweet spot, with prices from £5 (for sweary business cards) to £2,000 (a Sandy Liang shearling coat), all arranged beautifully in vintage display cabinets. What woman wouldn’t like a cashmere Breton by Anine Bing? Which interior wouldn’t benefit from a piece of Hasami Porcelain? Not forgetting the Wary Meyers colour-block soaps, Reliquia signet rings or witty stationery by Terrapin.

Grab a coffee from South London gourmands Embassy, on the ground floor, then follow your nose to Mast Brothers to pick up a slab of chocolate. Yes, it’s £7 a bar but it’s a work of art — and you’re being generous, remember. Aesop is next for paraben-free Aussie skincare in a serene store. Then on to Le Labo, a cult ‘slow perfumier’ where unisex fragrance is blended on-site and given with your name. Around the corner is Santa Maria Novella, the Florentine perfumers using methods first honed in the 13th century. 

Interior-lovers should head to Monologue for marble accessories, and to Redchurch institution Labour and Wait for hardy home accessories with a vintage SPIN. For can’t-go-wrong menswear you have the newly opened J Crew and Sunspel, close to APC — the first hip label to set up shop here. 

Pit stop Barber & Parlour for a Cheeky nail job/wet shave and cold pressed juice

Must-buys Skultuna candlesticks, from £60, at Modern Society; Aesop gift set, £45 

Aesop, 44, Mon 11-6, Tues-Fri 11-7, Sat 10-6, Sun 11-5; aesop.com

APC, 15, Mon-Fri 11-7, Sat 10-7, Sun 12-5; apc.fr

Barber & Parlour, 64-66, Mon-Sat 9-11, Sun 10-11; barberandparlour.com

J Crew, 58, Mon-Sat 11-7, Sun 12-6; jcrew.com 

Kit and Ace, 29, Mon-Sat 8-7, Sun 10-5; kitandace.com

Labour and Wait, 85, 11-6; labourandwait.co.uk

Le Labo, 61, Mon-Fri 10.30-7, Sat 10-6.30, Sun 11-5; lelabofragrances.com

Mast Brothers, 19-29, Mon-Fri 11-7, Sat 10-7; mastbrothers.com

Modern Society, 33, Mon-Sat 9.30-6.30, Sun 11-5; themodernsociety.com

Monologue, 39, Tues-Sat 10.30-7, Sun 11-6, closed Mon; monologuelondon.com

Santa Maria Novella, 9 Chance Street, E2, Mon-Sat 10-6, closed Sun; smnovella.it

Sunspel, 5, Mon-Sat 11-7, Sun 12-5; sunspel.com


Mount Street, W1
Vibe: Old-world charm, new-world fashion

Head to Mayfair’s Mount Street for a Love Actually-style festive shopping experience. Here, the pristine Queen Anne redbrick façades evoke a well-heeled London of yesteryear, while the diamond-choker decorations signal the wealth of W1. 

Then there’s the fashion. In 2007, Marc Jacobs opened a UK flagship here. Where he blazes a trail, others follow: Oscar de la Renta, Christian Dior, Céline, Lanvin, Marni and Roksanda are all in the ’hood. On the surrounding streets there’s been a Mount Street effect, too: the Duchess of Cambridge’s favourite designer Jenny Packham is on Carlos Place, while Balmain and Erdem have opened on South Audley Street. This is such a pretty part of town it’s worth a window-shopping trip (fashionistas do great decorations), even if you can’t afford to buy. 

Those who can and are feeding someone’s shoe habit can’t miss the red-carpeted Christian Louboutin, thanks to the giant metal-spiked presents in the window. Nicholas Kirkwood houses his architectural creations in a curvaceous, gallery-like space: look out for collaborations with Peter Pilotto and Erdem. At Christopher Kane, a whole wall is devoted to his new range of trainers. 

For advanced fashion fans, the newly opened Simone Rocha is a must-visit. The daughter of John, and darling of London Fashion Week, her designs are fresh, FUN and feminine (with the right amount of weird).

Accessories are easier to buy than clothing as gifts (no awkward size navigation), so try Linda Farrow for cool eyewear. This year, the store’s charitable festive gift is Julian, a gilded teddy bear money-box, raising funds for Great Ormond Street Hospital. 

Beyond fashion, Mount Street satisfies three other premium gift areas — food, stationery and cigars. The picturesque Mount Street Deli has the ultimate hamper (from £100, including Scott’s truffles, panettone and sloe gin). The 50-year-old Sautter Cigars prides itself on its walk-in humidor. The family-run Mount Street Printers is a retro joy. With printing done on site, this is the place to get your personalised stationery.

Pit stop The Connaught to see the Damien Hirst-designed Christmas tree adorned with syringes and medicinal accoutrement. Well, it’s the party season

Must-buy Mount Street Printers leather notebook with foil-stamped initials, from £45; Christopher Kane lace-print leather sneakers, £325; Simone Rocha faux pearl-embellished mohair-blend sweater, £440

Christian Louboutin, 17, Mon-Sat 10-6.30, Sun 12-6; eu.christianlouboutin.com 

Christopher Kane, 6-7, Mon-Sat 10-6.30, closed Sun; christopherkane.com

The Connaught, Carlos Place, W1; the-connaught.co.uk 

Linda Farrow, 91, Mon-Wed, Fri 10.30-7, Thurs 10.30-7.30, Sun 12-5; lindafarrow.com

Marc Jacobs, 24-25, Mon-Sat 11-7, Sun 12-6pm; marcjacobs.com

Mount Street Deli, 100, Mon-Fri 8-6, Sat 9-5; mountstreetdeli.co.uk

Mount Street Printers, 4, Mon-Fri 9-6; mountstreetprinters.com 

Nicholas Kirkwood, 5, Mon-Sat 11-7, Sun 1-5pm; nicholaskirkwood.com 

Sautter Cigars, 106, Mon-Fri 9-7, Sat 10-6, Sun 11-5; sauttercigars.com 

Simone Rocha, 93, Mon-Sat 10-6.30, Sun 12-6pm; simonerocha.com 


Upper Street, N1
Vibe: Matured eclecticism for have-it-allers

For one-street buying, Islington’s high street delivers. Running from Highbury Corner to Angel, it’s like the ideal music act: commercial but credible enough to satisfy most tastes. 

‘I love the variety,’ says Jane Shepherdson, Whistles CEO and a local. ‘There’s clothing, food, furniture, vintage, restaurants and bars. The combination ensures it isn’t too pretentious.’ It is also the heartland of champagne socialism, so ponder that while you embrace capitalism.

First, the tasteful midpoint. You have Jigsaw for gorgeous knits and affordable leather bags, Toast for yummy-mummy loungewear (think Japanese ikat kimono gown) and Christmas decorations, and Petit Bateau for your petits choux. Whistles, at the Islington Green end, also has the brand new men’s collection: his and hers go-to style. 

Boutique-wise, Diverse has been keeping N1’s style queens fashionable for nearly 30 years with prime ready-to-wear brands such as APC, Stella McCartney and Isabel Marant. There are also Church’s brogues, Charlotte Olympia sexy heels and even sexier Fleur du Mal lingerie. For men, Sefton offers the right brands in their highly edited collection — Edwin, Acne, Norse, Adidas… and those covetable wallets by Commes des Garçons.

N1’s thoroughfare is also a dream destination for interiors geeks. Twentytwentyone, with an intelligently curated range of furniture, stationery, ceramics, rugs and knick-knacks, also sells vintage pieces in mint condition, alongside Scandinavian design classics. Across the road, Aria offers a slightly more eccentric collection of homewares, luggage, gifts and furniture in an old music hall. Abigail Ahern, the eponymous store of the talented interior decorator, is worth a visit for eclectic home gifts. After Noah does a small selection of vintage homewares but focuses mainly on children’s toys and books. Igloo is another indie children’s shop selling toys and clothes for our Instagram stars of the future.

Finally, vintage. Camden Passage is a Dickensian walkway, set back from Islington Green, housing top-notch antique and vintage stores. Annie’s, the most famous, does wondrous antique lace and furs. 

Pit stop Ottolenghi makes delectable Middle Eastern fare to eat in or go 

Must-buys Whistles menswear cashmere hoodie, £250; wooden toys or puppets at After Noah (from £3); Lyngby porcelain vase, from £74, at Twentytwentyone 

Christmas Gift Guide 2015: luxury
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Abigail Ahern, 137, Mon-Sat 10.30-6, Sun 12-5; abigailahern.com

After Noah, 121, Mon-Sat 10-6, Sun 11-5; afternoah.com 

Annie’s, 12 Camden Passage, N1, Mon-Sun 11-6; anniesvintageclothing.co.uk 

Aria, Barnsbury Hall, Barnsbury Street, N1, Mon-Sat 10-6.30, Sun 12-5; ariashop.co.uk

Diverse, 294, Mon-Sat 10.30-6.30, Sun 11.30-5.30; diverseclothing.com

Igloo, 300, Mon-Wed 10-6.30, Thurs 10-7, Fri-Sat 9.30-6.30, Sun 11-5.30; iglookids.co.uk

Jigsaw, 66 Cross Street, N1, Mon-Fri 10-6.30, Sat 9.30-6.30, Sun 12-6; jigsaw-online.com

Ottolenghi, 287, ottolenghi.co.uk

Petit Bateau, 125, Mon-Wed 10-6, Thurs-Sat 10-6.30, Sun 11.30-5.30; petit-bateau.co.uk 

Sefton, 196, Mon-Sat 11-7, Sun 12-6; seftonfashion.com

Toast, 133, Mon-Sat 10-6.30, Sun 12-6; toa.st/uk

Twentytwentyone, 274-275, Mon-Sat 10-6, Sun 11-5; twentytwentyone.com

Whistles, 135-136, Mon-Wed & Sat 10-6.30, Thurs-Fri 10-7, Sun 12-6; whistles.com"

Fonte: www.standard.co.uk